The article discusses the impact of various Google’s search algorithm updates over the years, such as Panda, Penguin, Hummingbird, Mobilegeddon, RankBrain, Fred, BERT, and Core Web Vitals. Each of these updates significantly influenced SEO practices by emphasizing content quality, penalizing manipulative link-building, enhancing semantic search, prioritizing mobile optimization, and focusing on technical performance aspects like page speed and visual stability. The article underscores the importance of staying informed about these updates to maintain and improve search rankings in Google’s ever-evolving search landscape.