In the ever-competitive world of Search Engine Optimization (SEO), finding the right keyword can often feel like looking for a needle in a haystack. However, a strategic approach to keyword selection can open up a world of opportunities. An important concept to understand in this context is Keyword Difficulty (KD), which can determine the ease or difficulty of ranking a particular keyword phrase on the first page of Google search results. This article focuses on the strategy of choosing ‘low hanging fruit’ when it comes to KD, which increases your chances of landing on that coveted first page.
Understanding Keyword Difficulty
KD is a metric that SEO experts use to gauge how challenging it would be to rank for a specific keyword or phrase. This score, typically on a scale of 0-100, considers various factors including the number and quality of sites currently ranking for that term, the strength of their backlink profiles, and the competitiveness of the keyword itself. A high KD indicates a high level of competition, meaning it’s tougher to rank well for that keyword.
Low Hanging Fruit: A Strategic Approach
This is where the concept of ‘low hanging fruit’ comes in. In the context of SEO, ‘low hanging fruit’ refers to keywords that have a relatively low KD. These are terms that are relevant to your website and have a decent search volume, but aren’t being targeted as heavily by your competition. In other words, they’re opportunities for relatively easy wins.
Targeting these ‘low hanging fruit’ keywords can be a highly effective strategy, particularly for smaller businesses or newer websites that may not yet have the authority to compete for keywords with high KD. By focusing your SEO efforts on these easier targets, you can achieve faster results and gradually build up the authority of your site, eventually allowing you to compete for more competitive keywords.
In conclusion, understanding and strategically using KD is a powerful tool in your SEO arsenal. By focusing on the ‘low hanging fruit’—those keywords that are relevant, valuable, but not overly competitive—you can increase your chances of securing a spot on the first page of Google, driving more organic traffic to your site. Remember, SEO is a marathon, not a sprint. It’s about consistent, strategic efforts that will yield results over time.
https://www.semrush.com/blog/google-index/ – Used as a reference to create the article and borrowed their image 🙂